Link to my EDI Interaction Critique:
http://www.youtube.com/watch?v=Ma_nWr-igiA
Wednesday, February 24, 2010
Designing for Ambidexterity

Due to the symmetrical nature of the design, the Intuos4 can be rotated 180 degrees to accommodate both right and left handed people. The OLED labels likewise become flipped. Also there is a USB port for each orientation. Notice the rotated Wacom logo on the top of the tablet, a nice touch for the left handed users.
Overall I thought this use of symmetry and OLED labeling to be an innovative example of design for ambidexterity.
Tuesday, February 16, 2010
BMW Heads Up Display
I think BMW is one of the most innovative companies out there. One of my favorite interface designs that BMW has come up with is the heads up display. Basically its a display that is reflected off the windshield so the driver can view the road and at the same time view different display data from the car such as travel speed, speed limits, navigation signals, etc. I can just imagine the inspiration for this design, I've always been annoyed by the reflections of papers when I throw them on the dash. But instead of being annoyed, an engineer or designer at BMW saw an incredibly applicable opportunity. My favorite feature of the HUD interface is the performance display, where the HUD shows a digital tachometer, shows the gear number, and speed. This allows the driver to shift at the most optimal points while paying close attention to the road during full acceleration. I LOVE this design; I think its really inspired. Check out some of the videos.
Full Acceleration
HUD Normal Driving
Full Acceleration
HUD Normal Driving
Wednesday, February 10, 2010
Ketchup Packets

Heinz ketchup recently released the new design for their ketchup packets. This design hasn't been changed for the past 40 years, but consumers all around the glove interact with the product millions of times daily! I thought this was a good example of how design could be applied to the simplest products and improved. The new packet design replaces the ketchup pouches that were always hard to tear and squirt. The ketchup would always squirt out awkwardly and sometimes onto your white shirt. With the old design, if you wanted to dunk your fries in ketchup, you'd have to squirt a bunch of packets onto a napkin, a messy process. With the new design the user has two options, you can simply peel back the surface, affording dunking into the ketchup. Or the user can tear off the end and squirt the ketchup. I also admire how the name "dip and squeeze" and the ketchup bottle design inform the user how to use the new packets. Overall a cool design that shows that even the most arbitrary things can be improved.
Wednesday, February 3, 2010
iPad... initial dissappointment and realization
So when the iPad was originally released I was pretty disappointed, I was expecting a revolutionary device that would change the way we interacted with computers and we seemed to get nothing but an oversized iPhone. The internet was quite alive with funny posts and images trashing the iPad. A lot of the gripes with the device have been due to the lack of multitasking, a complete OS, camera, usb ports, etc. Then I read an article on TechCrunch about the iPad that put a lot of things in perspective.
http://www.techcrunch.com/2010/01/31/ipad-moms-next-computer/
Perhaps the iPad wasn't designed for tech savvy people, but for the vast majority of computer users that just want to be able to perform simple tasks. The author of the article brought up his mom as the ultimate end user of the iPad. I believe he made a strong point as I could definitely see my mom loving this device. Most of the computer users out there don't want to figure out network connections or have to watch out malware, they just want to perform simple tasks. I think the iPad is the ultimate product for that segment of the market.
And who knows, Apple just might release another tablet with full OS capabilities for the rest of us. Rumors are already flying around on the tech blogs.
http://www.techcrunch.com/2010/01/31/ipad-moms-next-computer/
Perhaps the iPad wasn't designed for tech savvy people, but for the vast majority of computer users that just want to be able to perform simple tasks. The author of the article brought up his mom as the ultimate end user of the iPad. I believe he made a strong point as I could definitely see my mom loving this device. Most of the computer users out there don't want to figure out network connections or have to watch out malware, they just want to perform simple tasks. I think the iPad is the ultimate product for that segment of the market.
And who knows, Apple just might release another tablet with full OS capabilities for the rest of us. Rumors are already flying around on the tech blogs.
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